Transcript: What's happened here is this is from the riverbed of Italy and Florence, the limestone that runs through the rivers. They crush this and cook the lime putty, so it turns into basically a paste. They put it in the ground and cure it.

For this material to get to any level on a wall or a ceiling, it requires, you know, the knowledge of what it's all about and how it really works. Venetian plaster really is just the lime, marble and pigment, and like a slab of marble in Carrera, which is the solid marble, millions of years old as underneath earth.

Through volcanic eruptions and evolution and air and fire and everything, we're doing that instantaneously on a wall or a ceiling. We are literally taking limestone pebbles from a river in Florence, powdered cut marble powder into that bucket, bringing it while it's still air tight, getting it up on that ceiling, and layering that over and over to create a paper, thin material on a ceiling, and with heat and air and compression like Mother Earth has done.

That is turning back into polished marble in a very thin, thin kind of way. It's not a slab of marble. It's a marble veneer. It never dies. It's all organic mold, mildew resistant dust and termite resistant. It's a living, breathing organism for the duration of this stuff being on a wall.

That wall collapses. It goes back into earth and goes right back. Hence, it came and it's right back into the dirt, right back into the soil, back into the water. All natural good stuff.